Inside Agent Studio: the six agents that run our media

A venture studio lives or dies by distribution. A good product nobody hears about is a hobby. So before we offered AI agents to anyone else, we built a team of them to run our own media: a tech blog, a Substack, a newsletter, social channels and a YouTube channel.

That team is now Agent Studio. This post is a tour of who does what, and why we split the work the way we did.

Why a team, not one big assistant

A single “content assistant” with one long prompt can do everything, but it tends to do everything a little badly: it mixes tones between channels, forgets formatting rules, and is hard to debug because one prompt holds a dozen responsibilities.

So we split the work into specialised agents. Each agent has one job, one set of rules and one output format. When something goes wrong, we know exactly where to look.

The team

Athena: the general manager

Athena plans the work. She takes a goal (for example, this week’s publishing plan), breaks it into tasks and hands each one to the right agent. Topic ideas come in from a research agent watching the news; Athena decides what gets written and in what order.

Amy: the tech blog writer

Amy turns news feeds and topic briefs into first drafts for our tech blog on WordPress. She works from a house style guide and always produces a draft, never a published post. A human editor reviews and approves every article.

Sammy: Substack

Sammy adapts published articles into posts for our Substack, where readers expect a more personal, opinionated voice than on the blog.

Tommy brings new pieces into the email newsletter and prepares it in Kit, our email platform.

Emily adapts each new piece into social posts, in the format each network expects.

Jimmy: YouTube

Jimmy carries new content over to our YouTube channel.

Writers versus distributors

The most important design decision was separating creation from distribution.

Only the planning and writing agents create new material. Sammy, Tommy, Emily and Jimmy are distribution agents: they don’t invent topics. When a new piece is published, they pick it up from the feed and adapt it for their own channel.

This has two benefits. First, every channel stays anchored to content a human has already approved, so distribution can’t drift into claims nobody checked. Second, adding a new channel means adding one more distributor, not redesigning the system.

Where humans stay in the loop

Agent Studio is built to save time, not to remove judgement. People still:

approve every article before it is published;
review anything that speaks for a brand in a new way;
set the weekly goals Athena plans against.

The agents handle the repetitive work in between: drafting, reformatting, scheduling and keeping every channel in sync.

How it runs

The agents run as services on Google Cloud Run, each scaling independently and costing almost nothing when idle. Agent Studio also includes an influence dashboard that brings follower and subscriber counts from every channel into one view, so we can see what distribution is actually doing.

Try it

We use Agent Studio every week for our own brands, and it is now open for beta sign-ups for creators and small media teams. If you publish regularly and spend more time reformatting than creating, join the beta.